For The People Who Keep You Moving
Create a Driver Appreciation Week design built around your fleet, your drivers, and the pride behind every mile.
Choose the path that works best for you — generate your own concept instantly with Concept Studio AI by Excel Sportswear, or have our design specialists create a FREE custom concept for your team.
The Story of You
Built Around Your Fleet
Your trucks. Your routes. Your colors. Your people. Every fleet has a story.
Built For The Road
Gear Drivers Actually Love
Four pieces chosen specifically for trucking life — built for the cab, the dock, and every stop in between.
Full-Zip Hoodie
Layer-friendly for cold yards, fuel stops, and pre-dawn pre-trips. Zips on and off without messing up a hat or headset, and a heavyweight blend holds up to long hauls.
Trucker Hat
Mesh back keeps it cool through summer windows-down miles. The structured front gives your logo a clean billboard from the cab to the customer dock.
Tumbler / Metal Cup
Insulated stainless keeps coffee hot through a 600-mile run and water cold on July reefer checks. Cupholder-friendly and built to survive the truck.
Tee Shirt
The everyday driver staple. Soft, breathable, and the piece drivers actually reach for off-duty — turning every stop into rolling brand exposure.
Limited Time Offer
The Driver's Dozen Early Bird Bonus
Reward More Drivers. Recognize More Miles.
Driver Appreciation Week is all about recognizing the people who keep your company moving.
To help you extend that appreciation even further, we're offering our Driver's Dozen Early Bird Bonus.
Order before July 24 and receive:
1 Bonus Driver Appreciation Week Shirt for Every 12 Qualifying Items Ordered
Mix and match any eligible Driver Appreciation Week products.
Early Bird Bonus Ends In
How It Works
Bonus Details
- Mix and match eligible Driver Appreciation Week products
- Bonus shirts added automatically
- Earn up to 24 bonus shirts
- Offer ends July 24
Whether they're drivers, dispatchers, shop personnel, safety managers, or support staff, the Driver's Dozen Bonus helps you recognize even more of the people behind every mile.
Early Bird Bonus Ends July 24
The sooner you start planning, the more time our artists have to create something built around your fleet, your company, and the pride behind your people.
Concept Studio AI by Excel Sportswear
Our very own custom AI designer, built on the latest combination of models to spark creativity. It generates exact reference photos plus whatever design elements you want to introduce.
- Instant concepts
- Explore unlimited ideas
- Perfect for brainstorming
- Powered by AI
Let Our Design Team Do It
Our in-house artists and design specialists will create a FREE custom Driver Appreciation concept based on your fleet and company.
- Built around your fleet
- Created by real artists
- Personalized to your company
- No obligation
Not Just Another Shirt
Not Just Another Driver Appreciation Shirt
Your drivers represent your company every day. They show up at customer locations, job sites, warehouses, terminals, fuel stops, and communities carrying your name.
Driver Appreciation Week is an opportunity to create something that reflects the people behind every mile.
At Excel Sportswear, we help companies transform fleet pride, company culture, and driver recognition into custom apparel designed specifically for their team.
Why Excel
Why Companies Choose Excel
Real Artists
Every concept is reviewed, refined, improved, and made print ready by experienced designers.
Built Around Identity
We don't start with templates. We start with your fleet, your drivers, and your story.
Human + AI
Use AI to explore ideas faster or work directly with our creative team.
Since 1982
More than four decades helping organizations create apparel people are proud to wear.
Get A Free Driver Appreciation Concept
Let Our Artists Bring Your Fleet Story To Life
FAQ
Questions, Answered
A Better Way To Say Thank You
This Driver Appreciation Week, create something built around the people who keep your company moving.